Articles: Unfinished Thoughts

What to do when growth tapers off

A prioritized checklist for diagnosing why growth has slowed, and how to fix it. —January 2030 | 2,900 words.
Your target market isn’t demographic

How to define your actual target market, which probably isn’t traditional demographics and firmographics.
Navigating layoffs

A layoff is a bad day for everyone. This is how to do it least-bad.
Mission, Vision, poTAYto, poTAHto

Mission, vision, purpose, BHAG. Are they useful north stars, or academic nonsense?
Lost confidence

RICE and other confidence-based frameworks are mostly noise. Here’s how to make decisions without pretending to know the unknowable.
Creating space

Do less, to create the space to do something great.
Max MRR: Your growth ceiling

Your company will stop growing sooner than you think. The “Max MRR” metric predicts revenue plateaus based on churn and new revenue.
Mach 2: Practical Strategy in three stages

Building a strategy that meets you where you are, aligning all your decisions, building a moat even if you’re a startup.
Replacing the “SWOT” with The Landscape

The traditional “SWOT” analysis doesn’t create insights that lead to great strategies. By analyzing its weaknesses, we reveal what an alternative process must do instead.