https://longform.asmartbear.com/Articles from A Smart BearHugo -- gohugo.ioen-us(c) 2007-2026 Jason CohenWed, 06 May 2026 22:51:13 +0000https://longform.asmartbear.com/images/bear-green-512-sq.pnghttps://longform.asmartbear.com/https://longform.asmartbear.com/hire-better-than-you/Sun, 19 Apr 2026 00:00:00 +00002026-04-19T00:00:00ZJason Cohenhttps://longform.asmartbear.com/hire-better-than-you/If you don't hire people better than you, the organization gets bigger, not better. But how do you hire for something you don't understand?https://public.asmartbear.com/books/anthology/dist/hire-better-than-you/hire-better-than-you-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/hire-better-than-you/hire-better-than-you-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/hire-better-than-you/hire-better-than-you.mdhttps://longform.asmartbear.com/creativity-over-optimization/Sun, 22 Mar 2026 00:00:00 +00002026-03-22T00:00:00ZJason Cohenhttps://longform.asmartbear.com/creativity-over-optimization/In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work.https://public.asmartbear.com/books/anthology/dist/creativity-over-optimization/creativity-over-optimization-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/creativity-over-optimization/creativity-over-optimization-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/creativity-over-optimization/creativity-over-optimization.mdhttps://longform.asmartbear.com/strategic-choices/Sun, 22 Feb 2026 00:00:00 +00002026-02-22T20:52:18ZJason Cohenhttps://longform.asmartbear.com/strategic-choices/Real strategy means choosing between two good options and accepting all the consequences--even the painful ones you don't like.https://public.asmartbear.com/books/anthology/dist/strategic-choices/strategic-choices-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/strategic-choices/strategic-choices-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/strategic-choices/strategic-choices.mdhttps://longform.asmartbear.com/compass/Sun, 25 Jan 2026 00:00:00 +00002026-01-30T18:44:22ZJason Cohenhttps://longform.asmartbear.com/compass/A compass tells you which way is north, not whether you should be heading north. So what is the map to startup success?https://public.asmartbear.com/books/anthology/dist/compass/compass-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/compass/compass-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/compass/compass.mdhttps://longform.asmartbear.com/focus/Sun, 04 Jan 2026 00:00:00 +00002026-01-04T00:00:00ZJason Cohenhttps://longform.asmartbear.com/focus/Do less, to create the space to be great.https://public.asmartbear.com/books/anthology/dist/focus/focus-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/focus/focus-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/focus/focus.mdhttps://longform.asmartbear.com/delegation/Sun, 07 Dec 2025 00:00:00 +00002025-12-07T00:00:00ZJason Cohenhttps://longform.asmartbear.com/delegation/Delegation doesn't scale your business. What does: Creating a team that is better than the current team. Including you.https://public.asmartbear.com/books/anthology/dist/delegation/delegation-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/delegation/delegation-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/delegation/delegation.mdhttps://longform.asmartbear.com/mission-vision/Sun, 09 Nov 2025 00:00:00 +00002025-11-09T18:16:26ZJason Cohenhttps://longform.asmartbear.com/mission-vision/Mission, vision, purpose, BHAG. Are they useful north stars, or academic nonsense?https://public.asmartbear.com/books/anthology/dist/mission-vision/mission-vision-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/mission-vision/mission-vision-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/mission-vision/mission-vision.mdhttps://longform.asmartbear.com/expert-harmful/Sun, 28 Sep 2025 00:00:00 +00002026-01-13T17:22:20ZJason Cohenhttps://longform.asmartbear.com/expert-harmful/Expertise hinders learning. Learn from these examples, so that you leverage your expertise, but aren't blinded by it. Insights come from curiosity, not certainty.https://public.asmartbear.com/books/anthology/dist/expert-harmful/expert-harmful-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/expert-harmful/expert-harmful-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/expert-harmful/expert-harmful.mdhttps://longform.asmartbear.com/target-market/Sun, 07 Sep 2025 00:00:00 +00002025-09-09T14:33:12ZJason Cohenhttps://longform.asmartbear.com/target-market/How to define your actual target market, which probably isn't traditional demographics and firmographics.https://public.asmartbear.com/books/anthology/dist/target-market/target-market-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/target-market/target-market-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/target-market/target-market.mdhttps://longform.asmartbear.com/customer-validation/Sun, 17 Aug 2025 00:00:00 +00002026-01-13T17:23:32ZJason Cohenhttps://longform.asmartbear.com/customer-validation/Have a great idea? Prove it by finding ten customers ready to hand over cash. Everything else is avoiding the truth.https://public.asmartbear.com/books/anthology/dist/customer-validation/customer-validation-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/customer-validation/customer-validation-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/customer-validation/customer-validation.mdhttps://longform.asmartbear.com/max-mrr/Sun, 27 Jul 2025 00:00:00 +00002025-08-24T19:20:05ZJason Cohenhttps://longform.asmartbear.com/max-mrr/Your company will stop growing sooner than you think. The "Max MRR" metric predicts revenue plateaus based on churn and new revenue.https://public.asmartbear.com/books/anthology/dist/max-mrr/max-mrr-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/max-mrr/max-mrr-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/max-mrr/max-mrr.mdhttps://longform.asmartbear.com/specificity/Sun, 13 Jul 2025 00:00:00 +00002026-01-13T17:24:10ZJason Cohenhttps://longform.asmartbear.com/specificity/Want to write better? Swap generic words for specifics to make your text clear, powerful, engaging, and even funny.https://public.asmartbear.com/books/anthology/dist/specificity/specificity-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/specificity/specificity-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/specificity/specificity.mdhttps://longform.asmartbear.com/prioritization/Sun, 22 Jun 2025 00:00:00 +00002025-07-04T17:25:59ZJason Cohenhttps://longform.asmartbear.com/prioritization/Because time is zero-sum, prioritization is mandatory. This is an index of purpose-built prioritization frameworks, and an overarching one to optimize your life.https://public.asmartbear.com/books/anthology/dist/prioritization/prioritization-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/prioritization/prioritization-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/prioritization/prioritization.mdhttps://longform.asmartbear.com/bootstrapped-cpc/Sun, 08 Jun 2025 00:00:00 +00002025-06-08T00:00:00ZJason Cohenhttps://longform.asmartbear.com/bootstrapped-cpc/Bootstrapped and unsure about CPC? Use the rule of ARPU/25.https://public.asmartbear.com/books/anthology/dist/bootstrapped-cpc/bootstrapped-cpc-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/bootstrapped-cpc/bootstrapped-cpc-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/bootstrapped-cpc/bootstrapped-cpc.mdhttps://longform.asmartbear.com/more-or-less/Sun, 01 Jun 2025 00:00:00 +00002025-11-27T02:06:51ZJason Cohenhttps://longform.asmartbear.com/more-or-less/You must select between three pricing strategies, and fully commit to their implications.https://public.asmartbear.com/books/anthology/dist/more-or-less/more-or-less-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/more-or-less/more-or-less-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/more-or-less/more-or-less.mdhttps://longform.asmartbear.com/devils-advocate/Sun, 25 May 2025 00:00:00 +00002025-12-06T21:02:48ZJason Cohenhttps://longform.asmartbear.com/devils-advocate/Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of a devil's advocate beating the living crap out of you.https://public.asmartbear.com/books/anthology/dist/devils-advocate/devils-advocate-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/devils-advocate/devils-advocate-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/devils-advocate/devils-advocate.mdhttps://longform.asmartbear.com/buy-both/Sun, 18 May 2025 00:00:00 +00002026-01-13T17:24:29ZJason Cohenhttps://longform.asmartbear.com/buy-both/Little, unknown companies with silly names can sell to enterprises who have already spent millions.https://public.asmartbear.com/books/anthology/dist/buy-both/buy-both-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/buy-both/buy-both-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/buy-both/buy-both.mdhttps://longform.asmartbear.com/drudgery/Sun, 11 May 2025 00:00:00 +00002025-05-11T16:48:10ZJason Cohenhttps://longform.asmartbear.com/drudgery/Having skipped to the last page of other people's books, we forget the rest of the journey. And, that we have to take that journey, too.https://public.asmartbear.com/books/anthology/dist/drudgery/drudgery-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/drudgery/drudgery-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/drudgery/drudgery.mdhttps://longform.asmartbear.com/purgatory/Sun, 04 May 2025 00:00:00 +00002026-03-01T22:21:49ZJason Cohenhttps://longform.asmartbear.com/purgatory/When even "free" is too expensive.https://public.asmartbear.com/books/anthology/dist/purgatory/purgatory-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/purgatory/purgatory-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/purgatory/purgatory.mdhttps://longform.asmartbear.com/customer-love/Sun, 27 Apr 2025 00:00:00 +00002025-05-01T01:49:21ZJason Cohenhttps://longform.asmartbear.com/customer-love/Customers love you when you're honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.https://public.asmartbear.com/books/anthology/dist/customer-love/customer-love-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/customer-love/customer-love-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/customer-love/customer-love.mdhttps://longform.asmartbear.com/ssebitda/Sun, 20 Apr 2025 00:00:00 +00002025-11-22T16:02:52ZJason Cohenhttps://longform.asmartbear.com/ssebitda/How can a business that is "spending to grow" determine whether it's truly profitable underneath all that "revenue acceleration?" Here's a way.https://public.asmartbear.com/books/anthology/dist/ssebitda/ssebitda-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/ssebitda/ssebitda-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/ssebitda/ssebitda.mdhttps://longform.asmartbear.com/startup-money/Sun, 13 Apr 2025 00:00:00 +00002025-05-12T15:20:09ZJason Cohenhttps://longform.asmartbear.com/startup-money/What can't be solved with money, are the most valuable things.https://public.asmartbear.com/books/anthology/dist/startup-money/startup-money-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/startup-money/startup-money-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/startup-money/startup-money.mdhttps://longform.asmartbear.com/never-compete-on-price/Sun, 06 Apr 2025 00:00:00 +00002025-04-11T21:05:47ZJason Cohenhttps://longform.asmartbear.com/never-compete-on-price/The difference between "low prices" as a race to the bottom or as a success story (like Amazon, Costco, IKEA, Vanguard) is in leveraging intentional weaknesses.https://public.asmartbear.com/books/anthology/dist/never-compete-on-price/never-compete-on-price-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/never-compete-on-price/never-compete-on-price-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/never-compete-on-price/never-compete-on-price.mdhttps://longform.asmartbear.com/complex-decisions/Sun, 30 Mar 2025 00:00:00 +00002025-04-05T23:35:29ZJason Cohenhttps://longform.asmartbear.com/complex-decisions/Simplify complex decisions by separating upsides from downsides, investing in upsides, vetoing with downsides, and using an appropriate decision framework.https://public.asmartbear.com/books/anthology/dist/complex-decisions/complex-decisions-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/complex-decisions/complex-decisions-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/complex-decisions/complex-decisions.mdhttps://longform.asmartbear.com/models/Sun, 23 Mar 2025 00:00:00 +00002025-12-10T23:07:34ZJason Cohenhttps://longform.asmartbear.com/models/Identifying useful frameworks for companies, strategy, markets, and organizations, instead of those that just look pretty in PowerPoint.https://public.asmartbear.com/books/anthology/dist/models/models-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/models/models-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/models/models.mdhttps://longform.asmartbear.com/freemium/Sun, 16 Mar 2025 00:00:00 +00002025-12-06T22:06:24ZJason Cohenhttps://longform.asmartbear.com/freemium/Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.https://public.asmartbear.com/books/anthology/dist/freemium/freemium-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/freemium/freemium-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/freemium/freemium.mdhttps://longform.asmartbear.com/relativism/Sun, 09 Mar 2025 00:00:00 +00002025-03-09T00:00:00ZJason Cohenhttps://longform.asmartbear.com/relativism/Comparing yourself to other startups? Focus on yourself instead.https://public.asmartbear.com/books/anthology/dist/relativism/relativism-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/relativism/relativism-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/relativism/relativism.mdhttps://longform.asmartbear.com/scratched-my-own-itch/Sun, 02 Mar 2025 00:00:00 +00002025-12-06T21:48:43ZJason Cohenhttps://longform.asmartbear.com/scratched-my-own-itch/This isn't the humble-brag you think it is; The most common origin story is also common to startups that fail. But it's a start.https://public.asmartbear.com/books/anthology/dist/scratched-my-own-itch/scratched-my-own-itch-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/scratched-my-own-itch/scratched-my-own-itch-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/scratched-my-own-itch/scratched-my-own-itch.mdhttps://longform.asmartbear.com/compete-on-profit/Sun, 23 Feb 2025 00:00:00 +00002025-04-01T15:19:36ZJason Cohenhttps://longform.asmartbear.com/compete-on-profit/Competing against big firms? Their revenue streams are their Achilles heel. Learn how smaller startups have a shot.https://public.asmartbear.com/books/anthology/dist/compete-on-profit/compete-on-profit-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/compete-on-profit/compete-on-profit-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/compete-on-profit/compete-on-profit.mdhttps://longform.asmartbear.com/first-marketing-channel/Sun, 16 Feb 2025 00:00:00 +00002025-11-07T21:11:22ZJason Cohenhttps://longform.asmartbear.com/first-marketing-channel/When you're brand new, how do you select your first marketing channel?https://public.asmartbear.com/books/anthology/dist/first-marketing-channel/first-marketing-channel-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/first-marketing-channel/first-marketing-channel-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/first-marketing-channel/first-marketing-channel.mdhttps://longform.asmartbear.com/copy-number-one/Sun, 09 Feb 2025 00:00:00 +00002025-03-13T17:33:46ZJason Cohenhttps://longform.asmartbear.com/copy-number-one/Being "undefeated" or "number 1" might be more luck than you know.https://public.asmartbear.com/books/anthology/dist/copy-number-one/copy-number-one-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/copy-number-one/copy-number-one-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/copy-number-one/copy-number-one.mdhttps://longform.asmartbear.com/startup-drake-equation/Sun, 02 Feb 2025 00:00:00 +00002026-01-12T00:49:21ZJason Cohenhttps://longform.asmartbear.com/startup-drake-equation/Why do smart, driven founders fail, despite having great ideas and execution? This model offers an answer, and a path to increase the chance of success.https://public.asmartbear.com/books/anthology/dist/startup-drake-equation/startup-drake-equation-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/startup-drake-equation/startup-drake-equation-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/startup-drake-equation/startup-drake-equation.mdhttps://longform.asmartbear.com/design/Sun, 26 Jan 2025 00:00:00 +00002025-07-09T02:37:30ZJason Cohenhttps://longform.asmartbear.com/design/You redesign your entire website, customers and employees say it's better, but none of the metrics change… Does design even matter?https://public.asmartbear.com/books/anthology/dist/design/design-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/design/design-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/design/design.mdhttps://longform.asmartbear.com/stealth-mode/Sun, 19 Jan 2025 00:00:00 +00002025-06-01T16:04:59ZJason Cohenhttps://longform.asmartbear.com/stealth-mode/Oh you secretive devil! The last thing you need is anyone finding out about your startup. Like competitors. Or customers.https://public.asmartbear.com/books/anthology/dist/stealth-mode/stealth-mode-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/stealth-mode/stealth-mode-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/stealth-mode/stealth-mode.mdhttps://longform.asmartbear.com/the-important-thing/Sun, 12 Jan 2025 00:00:00 +00002025-03-03T21:34:06ZJason Cohenhttps://longform.asmartbear.com/the-important-thing/This is the reason that startups succeed despite their many weaknesses. And it's a reason to build a startup in the first place.https://public.asmartbear.com/books/anthology/dist/the-important-thing/the-important-thing-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/the-important-thing/the-important-thing-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/the-important-thing/the-important-thing.mdhttps://longform.asmartbear.com/explore-execute/Sun, 05 Jan 2025 00:00:00 +00002025-05-12T15:20:17ZJason Cohenhttps://longform.asmartbear.com/explore-execute/The two main business modalities are more different than you expect. When you hit PMF, it's a culture-shift to switch from one to the other.https://public.asmartbear.com/books/anthology/dist/explore-execute/explore-execute-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/explore-execute/explore-execute-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/explore-execute/explore-execute.mdhttps://longform.asmartbear.com/butterfly-effect/Sun, 29 Dec 2024 00:00:00 +00002026-01-13T17:26:27ZJason Cohenhttps://longform.asmartbear.com/butterfly-effect/It is true that small changes can have enormous effects? Or is this just what optimization consultants want us to believe?https://public.asmartbear.com/books/anthology/dist/butterfly-effect/butterfly-effect-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/butterfly-effect/butterfly-effect-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/butterfly-effect/butterfly-effect.mdhttps://longform.asmartbear.com/find-customers-to-interview/Sun, 22 Dec 2024 00:00:00 +00002025-08-01T15:29:32ZJason Cohenhttps://longform.asmartbear.com/find-customers-to-interview/How to find potential customers to interview before you have a product, a website, or even a name.https://public.asmartbear.com/books/anthology/dist/find-customers-to-interview/find-customers-to-interview-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/find-customers-to-interview/find-customers-to-interview-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/find-customers-to-interview/find-customers-to-interview.mdhttps://longform.asmartbear.com/low-budget-marketing/Sun, 15 Dec 2024 08:00:00 +00002025-03-03T21:13:20ZJason Cohenhttps://longform.asmartbear.com/low-budget-marketing/Low on cash but need marketing results? Here are four specific things you can do to grow on a budget.marketinghttps://public.asmartbear.com/books/anthology/dist/low-budget-marketing/low-budget-marketing-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/low-budget-marketing/low-budget-marketing-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/low-budget-marketing/low-budget-marketing.mdhttps://longform.asmartbear.com/brittle-points/Sun, 08 Dec 2024 00:00:00 +00002025-07-16T15:05:24ZJason Cohenhttps://longform.asmartbear.com/brittle-points/Brittleness is when the company fails because just one component breaks. Learn some strategies for fixing Brittle Points.https://public.asmartbear.com/books/anthology/dist/brittle-points/brittle-points-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/brittle-points/brittle-points-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/brittle-points/brittle-points.mdhttps://longform.asmartbear.com/scars/Sun, 01 Dec 2024 00:00:00 +00002026-02-15T18:07:19ZJason Cohenhttps://longform.asmartbear.com/scars/Our emotional baggage and experience make us unique, but also serve as blinders.https://public.asmartbear.com/books/anthology/dist/scars/scars-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/scars/scars-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/scars/scars.mdhttps://longform.asmartbear.com/feelings-of-inadequacy/Sun, 24 Nov 2024 00:00:00 +00002025-03-07T21:06:49ZJason Cohenhttps://longform.asmartbear.com/feelings-of-inadequacy/Erica Douglass sold her company for $1M, yet still struggles with self-worth; why driven people can't escape Impostor Syndrome.https://public.asmartbear.com/books/anthology/dist/feelings-of-inadequacy/feelings-of-inadequacy-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/feelings-of-inadequacy/feelings-of-inadequacy-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/feelings-of-inadequacy/feelings-of-inadequacy.mdhttps://longform.asmartbear.com/p-hacking/Sun, 17 Nov 2024 00:00:00 +00002025-12-06T22:05:08ZJason Cohenhttps://longform.asmartbear.com/p-hacking/Half of your "successful" A/B tests are false-positives. This is why, and how to fix it.https://public.asmartbear.com/books/anthology/dist/p-hacking/p-hacking-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/p-hacking/p-hacking-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/p-hacking/p-hacking.mdhttps://longform.asmartbear.com/pascals-wager/Sun, 10 Nov 2024 00:00:00 +00002025-06-15T14:41:49ZJason Cohenhttps://longform.asmartbear.com/pascals-wager/Applying Pascal's Wager: Humility wins, arrogance loses.https://public.asmartbear.com/books/anthology/dist/pascals-wager/pascals-wager-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/pascals-wager/pascals-wager-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/pascals-wager/pascals-wager.mdhttps://longform.asmartbear.com/saas-metric/Sun, 03 Nov 2024 00:00:00 +00002025-03-03T21:12:05ZJason Cohenhttps://longform.asmartbear.com/saas-metric/Is it LTV? Retention? NRR? Magic Number? Rule of 40? Or: Do you need to un-ask the question.https://public.asmartbear.com/books/anthology/dist/saas-metric/saas-metric-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/saas-metric/saas-metric-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/saas-metric/saas-metric.mdhttps://longform.asmartbear.com/tech-support-is-sales/Sun, 27 Oct 2024 00:00:00 +00002026-01-13T17:25:28ZJason Cohenhttps://longform.asmartbear.com/tech-support-is-sales/Tech support isn't just troubleshooting; it's the face of your company. Which means it's your brand, your positioning, and when it's excellent, it is sales.https://public.asmartbear.com/books/anthology/dist/tech-support-is-sales/tech-support-is-sales-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/tech-support-is-sales/tech-support-is-sales-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/tech-support-is-sales/tech-support-is-sales.mdhttps://longform.asmartbear.com/fallacies/Sun, 20 Oct 2024 00:00:00 +00002025-03-03T20:55:26ZJason Cohenhttps://longform.asmartbear.com/fallacies/A contrarian look at logical "fallacies" that maybe aren't so illogical after all.https://public.asmartbear.com/books/anthology/dist/fallacies/fallacies-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/fallacies/fallacies-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/fallacies/fallacies.mdhttps://longform.asmartbear.com/little-company/Sun, 13 Oct 2024 08:00:00 +00002024-10-13T08:00:00ZJason Cohenhttps://longform.asmartbear.com/little-company/You're afraid that looking like being a small company means you'll lose sales. It's actually the opposite -- you're alienating your best customers.executionpsychologyhttps://longform.asmartbear.com/startup-biz-dev/Sun, 06 Oct 2024 08:00:00 +00002024-10-09T12:43:14ZJason Cohenhttps://longform.asmartbear.com/startup-biz-dev/Startups fail at biz dev because their proposals don't make sense to bigger companies. Here's how to adjust your approach.https://longform.asmartbear.com/pivot-points/Sun, 29 Sep 2024 00:00:00 +00002026-01-13T17:19:59ZJason Cohenhttps://longform.asmartbear.com/pivot-points/Not "enabling constraints", not "weaknesses", not even "strengths". The concept of a "Pivot Point" grapples with the same reality, but more constructive and useful.https://public.asmartbear.com/books/anthology/dist/pivot-points/pivot-points-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/pivot-points/pivot-points-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/pivot-points/pivot-points.mdhttps://longform.asmartbear.com/code-is-your-enemy/Sun, 22 Sep 2024 00:00:00 +00002025-03-08T21:36:40ZJason Cohenhttps://longform.asmartbear.com/code-is-your-enemy/A short pep talk I delivered to kick off a Three-Day Startup challenge event. And overwhelming confirmation that the lesson is correct.https://public.asmartbear.com/books/anthology/dist/code-is-your-enemy/code-is-your-enemy-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/code-is-your-enemy/code-is-your-enemy-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/code-is-your-enemy/code-is-your-enemy.mdhttps://longform.asmartbear.com/wisdom-of-crowds/Sun, 15 Sep 2024 00:00:00 +00002025-12-06T22:06:04ZJason Cohenhttps://longform.asmartbear.com/wisdom-of-crowds/Discover how to leverage the wisdom of the crowds, but also when to avoid it, as it can easily lead you astray.https://public.asmartbear.com/books/anthology/dist/wisdom-of-crowds/wisdom-of-crowds-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/wisdom-of-crowds/wisdom-of-crowds-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/wisdom-of-crowds/wisdom-of-crowds.mdhttps://longform.asmartbear.com/legacy/Sun, 08 Sep 2024 00:00:00 +00002025-09-06T15:46:45ZJason Cohenhttps://longform.asmartbear.com/legacy/Humans have always tried to live forever. Maybe you can, but not in the way you imagine.https://public.asmartbear.com/books/anthology/dist/legacy/legacy-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/legacy/legacy-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/legacy/legacy.mdhttps://longform.asmartbear.com/authentic/Sun, 01 Sep 2024 00:00:00 +00002025-03-03T13:29:02ZJason Cohenhttps://longform.asmartbear.com/authentic/People love and forgive humans, not corporations. Expose your humanity to earn loyal, happy customers, even when you mess up.https://public.asmartbear.com/books/anthology/dist/authentic/authentic-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/authentic/authentic-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/authentic/authentic.mdhttps://longform.asmartbear.com/ramen-profitable/Sun, 25 Aug 2024 00:00:00 +00002025-03-03T22:30:57ZJason Cohenhttps://longform.asmartbear.com/ramen-profitable/You're not profitable if you couldn't afford someone else to do your job. $1000/mo isn't profitable. Fix your definition of "profitable," and build a truly profitable business.https://public.asmartbear.com/books/anthology/dist/ramen-profitable/ramen-profitable-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/ramen-profitable/ramen-profitable-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/ramen-profitable/ramen-profitable.mdhttps://longform.asmartbear.com/mid-market/Sun, 18 Aug 2024 08:00:00 +00002024-08-18T08:00:00ZJason Cohenhttps://longform.asmartbear.com/mid-market/Mid-sized companies: Small enough to have small budgets, big enough for bureaucratic nightmares.https://longform.asmartbear.com/tension-autonomy-admin/Sun, 11 Aug 2024 00:00:00 +00002025-07-16T15:05:14ZJason Cohenhttps://longform.asmartbear.com/tension-autonomy-admin/When to prioritize individual autonomy, and when to standardize for global optimization.https://public.asmartbear.com/books/anthology/dist/tension-autonomy-admin/tension-autonomy-admin-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/tension-autonomy-admin/tension-autonomy-admin-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/tension-autonomy-admin/tension-autonomy-admin.mdhttps://longform.asmartbear.com/double-your-productivity/Sun, 04 Aug 2024 00:00:00 +00002026-04-06T15:13:45ZJason Cohenhttps://longform.asmartbear.com/double-your-productivity/People love to say that getting "1% better per day" makes you 37x better after a year, but this obviously makes no sense. But 2x better is possible.https://public.asmartbear.com/books/anthology/dist/double-your-productivity/double-your-productivity-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/double-your-productivity/double-your-productivity-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/double-your-productivity/double-your-productivity.mdhttps://longform.asmartbear.com/authentic-is-dead/Sun, 28 Jul 2024 00:00:00 +00002025-12-06T22:53:13ZJason Cohenhttps://longform.asmartbear.com/authentic-is-dead/It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.https://public.asmartbear.com/books/anthology/dist/authentic-is-dead/authentic-is-dead-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/authentic-is-dead/authentic-is-dead-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/authentic-is-dead/authentic-is-dead.mdhttps://longform.asmartbear.com/lucky/Sun, 21 Jul 2024 00:00:00 +00002026-02-15T18:36:16ZJason Cohenhttps://longform.asmartbear.com/lucky/"You're so lucky." That's true. There's also decades of sacrifice, emotional turmoil, long hours, perseverance. So… is it lucky?https://public.asmartbear.com/books/anthology/dist/lucky/lucky-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/lucky/lucky-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/lucky/lucky.mdhttps://longform.asmartbear.com/annual-prepay/Sun, 14 Jul 2024 00:00:00 +00002025-12-06T22:06:47ZJason Cohenhttps://longform.asmartbear.com/annual-prepay/Dozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.https://public.asmartbear.com/books/anthology/dist/annual-prepay/annual-prepay-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/annual-prepay/annual-prepay-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/annual-prepay/annual-prepay.mdhttps://longform.asmartbear.com/procrastinate/Sun, 07 Jul 2024 08:00:00 +00002024-07-07T08:00:00ZJason Cohenhttps://longform.asmartbear.com/procrastinate/Procrastination can be a useful tool. You can't do everything. So don't.executionhttps://longform.asmartbear.com/disruptive/Sun, 30 Jun 2024 00:00:00 +00002026-01-13T17:21:40ZJason Cohenhttps://longform.asmartbear.com/disruptive/I remember "disruptive" when it was called a "paradigm shift." You should be worrying more about making something people want to buy, and less about disrupting everything.https://public.asmartbear.com/books/anthology/dist/disruptive/disruptive-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/disruptive/disruptive-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/disruptive/disruptive.mdhttps://longform.asmartbear.com/conflicting-choices/Sun, 23 Jun 2024 00:00:00 +00002026-01-12T00:49:28ZJason Cohenhttps://longform.asmartbear.com/conflicting-choices/Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.https://public.asmartbear.com/books/anthology/dist/conflicting-choices/conflicting-choices-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/conflicting-choices/conflicting-choices-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/conflicting-choices/conflicting-choices.mdhttps://longform.asmartbear.com/be-yourself/Sun, 16 Jun 2024 00:00:00 +00002025-03-03T22:25:46ZJason Cohenhttps://longform.asmartbear.com/be-yourself/We're told "be yourself" to seek happiness and success. But what if "being yourself" also means striving to become better? What is "yourself?"https://public.asmartbear.com/books/anthology/dist/be-yourself/be-yourself-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/be-yourself/be-yourself-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/be-yourself/be-yourself.mdhttps://longform.asmartbear.com/lindy-effect/Sun, 09 Jun 2024 00:00:00 +00002025-05-25T22:49:37ZJason Cohenhttps://longform.asmartbear.com/lindy-effect/On average, you're halfway to your final destination. How, then, do we not only double from here, but 10x?https://public.asmartbear.com/books/anthology/dist/lindy-effect/lindy-effect-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/lindy-effect/lindy-effect-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/lindy-effect/lindy-effect.mdhttps://longform.asmartbear.com/first-competitive-advantage/Sun, 02 Jun 2024 08:00:00 +00002024-08-24T22:50:57ZJason Cohenhttps://longform.asmartbear.com/first-competitive-advantage/Is it good to be "first?" It seems so -- what's the point of being a copycat? While "first" sounds impressive, in reality it's often not an advantage.producthttps://longform.asmartbear.com/three-languages/Sun, 26 May 2024 00:00:00 +00002025-11-22T16:02:44ZJason Cohenhttps://longform.asmartbear.com/three-languages/Stop talking past each other. Translate between the three "languages" of customer desires, product features, and business goals.https://public.asmartbear.com/books/anthology/dist/three-languages/three-languages-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/three-languages/three-languages-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/three-languages/three-languages.mdhttps://longform.asmartbear.com/scale-rare/Sun, 19 May 2024 00:00:00 +00002025-05-12T15:20:20ZJason Cohenhttps://longform.asmartbear.com/scale-rare/Software doesn't scale through architecture and automation alone. New, more difficult problems appear that didn't exist before, causing new downstream consequences.https://public.asmartbear.com/books/anthology/dist/scale-rare/scale-rare-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/scale-rare/scale-rare-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/scale-rare/scale-rare.mdhttps://longform.asmartbear.com/hello-support/Sun, 12 May 2024 08:00:00 +00002024-05-12T08:00:00ZJason Cohenhttps://longform.asmartbear.com/hello-support/Is "customer service" a genuine service? Or is it a shield so that most people at your company never have to speak to one of those pesky customers?executionhttps://longform.asmartbear.com/adjacency/Sun, 05 May 2024 00:00:00 +00002026-02-15T18:10:31ZJason Cohenhttps://longform.asmartbear.com/adjacency/A simple workshop that evaluates new business ideas relative to your existing strengths -- the key to expanding without overreaching.https://public.asmartbear.com/books/anthology/dist/adjacency/adjacency-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/adjacency/adjacency-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/adjacency/adjacency.mdhttps://longform.asmartbear.com/capturing-luck/Sun, 28 Apr 2024 00:00:00 +00002025-06-20T16:05:52ZJason Cohenhttps://longform.asmartbear.com/capturing-luck/Luck always plays a role in startups, but there are ways to better capture upside and mitigate downside.https://public.asmartbear.com/books/anthology/dist/capturing-luck/capturing-luck-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/capturing-luck/capturing-luck-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/capturing-luck/capturing-luck.mdhttps://longform.asmartbear.com/chaos-at-start/Sun, 21 Apr 2024 00:00:00 +00002025-12-06T21:45:46ZJason Cohenhttps://longform.asmartbear.com/chaos-at-start/Even at wildly successful startups, the first few years are gut-wrenching, uncertain, on the brink of collapse, where pessimism is realism, and yet optimism is required.https://public.asmartbear.com/books/anthology/dist/chaos-at-start/chaos-at-start-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/chaos-at-start/chaos-at-start-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/chaos-at-start/chaos-at-start.mdhttps://longform.asmartbear.com/learn-by-copy/Sun, 14 Apr 2024 00:00:00 +00002025-03-03T22:04:44ZJason Cohenhttps://longform.asmartbear.com/learn-by-copy/In America we're trained that all copying is bad; of course plagiarism is, but perhaps we're throwing the baby out with the bathwater.https://public.asmartbear.com/books/anthology/dist/learn-by-copy/learn-by-copy-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/learn-by-copy/learn-by-copy-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/learn-by-copy/learn-by-copy.mdhttps://longform.asmartbear.com/good-startup-ideas/Sun, 07 Apr 2024 00:00:00 +00002025-03-08T21:36:52ZJason Cohenhttps://longform.asmartbear.com/good-startup-ideas/How to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."https://public.asmartbear.com/books/anthology/dist/good-startup-ideas/good-startup-ideas-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/good-startup-ideas/good-startup-ideas-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/good-startup-ideas/good-startup-ideas.mdhttps://longform.asmartbear.com/avoid-blundering/Sun, 31 Mar 2024 00:00:00 +00002025-11-11T16:48:20ZJason Cohenhttps://longform.asmartbear.com/avoid-blundering/Why do startups typically fail? It turns out that "avoiding those things" is already a plan for success.https://public.asmartbear.com/books/anthology/dist/avoid-blundering/avoid-blundering-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/avoid-blundering/avoid-blundering-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/avoid-blundering/avoid-blundering.mdhttps://longform.asmartbear.com/color-wheels/Sun, 24 Mar 2024 00:00:00 +00002025-12-06T22:54:57ZJason Cohenhttps://longform.asmartbear.com/color-wheels/Artists say all colors are a mixture of red, yellow, and blue. But physics and TV screens and printers disagree. How does color really work?https://public.asmartbear.com/books/anthology/dist/color-wheels/color-wheels-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/color-wheels/color-wheels-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/color-wheels/color-wheels.mdhttps://longform.asmartbear.com/perseverance/Sun, 17 Mar 2024 00:00:00 +00002025-06-15T14:53:13ZJason Cohenhttps://longform.asmartbear.com/perseverance/How do you know when to stop, versus when to push through? You don't, not even in hindsight. But these guiding questions can help.https://public.asmartbear.com/books/anthology/dist/perseverance/perseverance-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/perseverance/perseverance-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/perseverance/perseverance.mdhttps://longform.asmartbear.com/pattern-seeking-fallacy/Sun, 10 Mar 2024 00:00:00 +00002025-12-06T22:04:43ZJason Cohenhttps://longform.asmartbear.com/pattern-seeking-fallacy/We humans are terrible at discerning patterns from randomness, and in marketing data we unwittingly find "insights" that are actually noise. Here's how to fix that.https://public.asmartbear.com/books/anthology/dist/pattern-seeking-fallacy/pattern-seeking-fallacy-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/pattern-seeking-fallacy/pattern-seeking-fallacy-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/pattern-seeking-fallacy/pattern-seeking-fallacy.mdhttps://longform.asmartbear.com/ai-startups/Sun, 03 Mar 2024 00:00:00 +00002026-01-13T17:21:19ZJason Cohenhttps://longform.asmartbear.com/ai-startups/The typical dynamics between startups and incumbents do not apply in AI as they did in previous technology revolutions like mobile and the internet. Ignore this at your peril.https://public.asmartbear.com/books/anthology/dist/ai-startups/ai-startups-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/ai-startups/ai-startups-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/ai-startups/ai-startups.mdhttps://longform.asmartbear.com/startup-beats-incumbent/Sun, 25 Feb 2024 00:00:00 +00002025-05-11T02:21:44ZJason Cohenhttps://longform.asmartbear.com/startup-beats-incumbent/A startup can beat a large, successful incumbent, if it does things the incumbent can not or will not do. Here are those things.https://public.asmartbear.com/books/anthology/dist/startup-beats-incumbent/startup-beats-incumbent-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/startup-beats-incumbent/startup-beats-incumbent-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/startup-beats-incumbent/startup-beats-incumbent.mdhttps://longform.asmartbear.com/ab-testing-statistics/Sun, 18 Feb 2024 08:00:00 +00002025-07-09T02:37:15ZJason Cohenhttps://longform.asmartbear.com/ab-testing-statistics/A/B testing tools often lie about whether something is "statistically significant." Here's an extremely simple, mathematically sound formula to compute it for yourself.analysishttps://public.asmartbear.com/books/anthology/dist/ab-testing-statistics/ab-testing-statistics-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/ab-testing-statistics/ab-testing-statistics-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/ab-testing-statistics/ab-testing-statistics.mdhttps://longform.asmartbear.com/criticize-create/Sun, 11 Feb 2024 08:00:00 +00002024-05-12T18:18:36ZJason Cohenhttps://longform.asmartbear.com/criticize-create/It's easy to explain why any given business will fail. So what? But neither is it wise to totally ignore the critics.psychologyhttps://longform.asmartbear.com/investment/Sun, 04 Feb 2024 00:00:00 +00002025-06-15T14:42:08ZJason Cohenhttps://longform.asmartbear.com/investment/Why "expected value" doesn't work; here's a better framework for making long-term investments in your career, startup, and life.https://public.asmartbear.com/books/anthology/dist/investment/investment-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/investment/investment-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/investment/investment.mdhttps://longform.asmartbear.com/one-benefit/Sun, 28 Jan 2024 08:00:00 +00002026-01-13T17:26:34ZJason Cohenhttps://longform.asmartbear.com/one-benefit/What if your company could have only one single advantage over the competition? This exercise will make your positioning and strategy stronger.strategydecisionsmarketinghttps://longform.asmartbear.com/good-problems-to-have/Sun, 21 Jan 2024 00:00:00 +00002025-03-03T21:00:53ZJason Cohenhttps://longform.asmartbear.com/good-problems-to-have/Some things appear to be mistakes, but in fact should be celebrated as the expected outcomes of great decisions.https://public.asmartbear.com/books/anthology/dist/good-problems-to-have/good-problems-to-have-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/good-problems-to-have/good-problems-to-have-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/good-problems-to-have/good-problems-to-have.mdhttps://longform.asmartbear.com/forecast/Sun, 14 Jan 2024 00:00:00 +00002025-12-06T22:05:50ZJason Cohenhttps://longform.asmartbear.com/forecast/How do you assess forecasts, when the forecast is only a probability? It's not just about accuracy. Let's dive into the math.https://public.asmartbear.com/books/anthology/dist/forecast/forecast-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/forecast/forecast-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/forecast/forecast.mdhttps://longform.asmartbear.com/icp-ideal-customer-persona/Sun, 07 Jan 2024 00:00:00 +00002025-12-06T20:57:17ZJason Cohenhttps://longform.asmartbear.com/icp-ideal-customer-persona/Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?https://public.asmartbear.com/books/anthology/dist/icp-ideal-customer-persona/icp-ideal-customer-persona-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/icp-ideal-customer-persona/icp-ideal-customer-persona-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/icp-ideal-customer-persona/icp-ideal-customer-persona.mdhttps://longform.asmartbear.com/roi-selling/Sun, 31 Dec 2023 08:00:00 +00002023-12-31T08:00:00ZJason Cohenhttps://longform.asmartbear.com/roi-selling/Customers ask for ROI calculations to justify purchasing your software, but it still doesn't convince them. Here's what to do instead.pricingproducthttps://longform.asmartbear.com/product-market-fit-formula/Sun, 24 Dec 2023 00:00:00 +00002026-03-05T22:50:01ZJason Cohenhttps://longform.asmartbear.com/product-market-fit-formula/This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas.https://public.asmartbear.com/books/anthology/dist/product-market-fit-formula/product-market-fit-formula-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/product-market-fit-formula/product-market-fit-formula-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/product-market-fit-formula/product-market-fit-formula.mdhttps://longform.asmartbear.com/consulting-company-accounting/Sun, 17 Dec 2023 00:00:00 +00002025-12-24T16:34:20ZJason Cohenhttps://longform.asmartbear.com/consulting-company-accounting/Hiring even one person creates a lot less profit than you'd think, and launching a product rarely works out. Here are some tips for consulting companies.https://public.asmartbear.com/books/anthology/dist/consulting-company-accounting/consulting-company-accounting-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/consulting-company-accounting/consulting-company-accounting-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/consulting-company-accounting/consulting-company-accounting.mdhttps://longform.asmartbear.com/top-10/Sun, 10 Dec 2023 00:00:00 +00002025-03-07T20:34:17ZJason Cohenhttps://longform.asmartbear.com/top-10/If we happened to evolve with nine fingers, we would have "Top 9" lists. So, a "Top 10" list probably doesn't have the correct number of things.https://public.asmartbear.com/books/anthology/dist/top-10/top-10-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/top-10/top-10-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/top-10/top-10.mdhttps://longform.asmartbear.com/change/Sun, 03 Dec 2023 00:00:00 +00002025-04-22T02:12:26ZJason Cohenhttps://longform.asmartbear.com/change/Everyone wants change, but doesn't want to change. Though inevitable, change is uncomfortable and exhausting. Manage it with kindness.https://public.asmartbear.com/books/anthology/dist/change/change-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/change/change-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/change/change.mdhttps://longform.asmartbear.com/strategic-planning/Sun, 26 Nov 2023 00:00:00 +00002025-05-12T15:20:24ZJason Cohenhttps://longform.asmartbear.com/strategic-planning/Traditional fairytale structure fits naturally in our brains, and thus can guide strategic problem-analysis, and a plan that everyone understands.https://public.asmartbear.com/books/anthology/dist/strategic-planning/strategic-planning-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/strategic-planning/strategic-planning-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/strategic-planning/strategic-planning.mdhttps://longform.asmartbear.com/reputation/Sun, 19 Nov 2023 00:00:00 +00002025-07-08T04:05:37ZJason Cohenhttps://longform.asmartbear.com/reputation/Blogger with tens of thousands of subscribers launches a new venture… and gets only 2 signups. Not the advantage you thought it was.https://public.asmartbear.com/books/anthology/dist/reputation/reputation-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/reputation/reputation-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/reputation/reputation.mdhttps://longform.asmartbear.com/real-company/Sun, 12 Nov 2023 00:00:00 +00002025-05-12T15:57:57ZJason Cohenhttps://longform.asmartbear.com/real-company/What marks the moment when you become a "real" company?https://public.asmartbear.com/books/anthology/dist/real-company/real-company-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/real-company/real-company-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/real-company/real-company.mdhttps://longform.asmartbear.com/product-market-fit/Sun, 05 Nov 2023 00:00:00 +00002026-01-25T06:31:00ZJason Cohenhttps://longform.asmartbear.com/product-market-fit/Companies that achieve Product/Market Fit -- both self-funded and VC-funded -- exhibit the same prototypical metrics curves and subjective experiences.https://public.asmartbear.com/books/anthology/dist/product-market-fit/product-market-fit-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/product-market-fit/product-market-fit-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/product-market-fit/product-market-fit.mdhttps://longform.asmartbear.com/rich-vs-king-sold-company/Sun, 29 Oct 2023 00:00:00 +00002025-06-15T14:52:50ZJason Cohenhttps://longform.asmartbear.com/rich-vs-king-sold-company/Reflecting on selling Smart Bear in 2007, offering insights for entrepreneurs facing similar decisions.https://public.asmartbear.com/books/anthology/dist/rich-vs-king-sold-company/rich-vs-king-sold-company-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/rich-vs-king-sold-company/rich-vs-king-sold-company-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/rich-vs-king-sold-company/rich-vs-king-sold-company.mdhttps://longform.asmartbear.com/unmeasurable-metrics/Sun, 22 Oct 2023 00:00:00 +00002025-06-15T14:43:26ZJason Cohenhttps://longform.asmartbear.com/unmeasurable-metrics/Some of the most enticing, important metrics are impossible to measure, even after the fact. Here's how to identify and avoid this trap.https://public.asmartbear.com/books/anthology/dist/unmeasurable-metrics/unmeasurable-metrics-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/unmeasurable-metrics/unmeasurable-metrics-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/unmeasurable-metrics/unmeasurable-metrics.mdhttps://longform.asmartbear.com/building-in-public/Sun, 15 Oct 2023 08:00:00 +00002023-12-01T18:40:28ZJason Cohenhttps://longform.asmartbear.com/building-in-public/"Building in public" is popular: How fun when strangers cheer you on! But isn't competitive advantage ruined when competitors know your growth rate and steal your source code?executionproducthttps://longform.asmartbear.com/utilization/Sun, 08 Oct 2023 00:00:00 +00002025-03-03T13:34:19ZJason Cohenhttps://longform.asmartbear.com/utilization/Is everyone working very hard, all the time, and yet accomplishing 1/10th of what it seems they should? Maybe this is why.https://public.asmartbear.com/books/anthology/dist/utilization/utilization-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/utilization/utilization-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/utilization/utilization.mdhttps://longform.asmartbear.com/say-yes/Sun, 01 Oct 2023 00:00:00 +00002025-03-03T20:54:25ZJason Cohenhttps://longform.asmartbear.com/say-yes/"Focus" requires saying "no" to most things, but there's a way to do it that allows you to say "yes" exactly when it matters most.https://public.asmartbear.com/books/anthology/dist/say-yes/say-yes-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/say-yes/say-yes-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/say-yes/say-yes.mdhttps://longform.asmartbear.com/scale/Sun, 24 Sep 2023 00:00:00 +00002026-03-02T17:34:11ZJason Cohenhttps://longform.asmartbear.com/scale/These forces make larger companies slower and more difficult to execute, but also more effective when harnessed and leveraged.https://public.asmartbear.com/books/anthology/dist/scale/scale-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/scale/scale-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/scale/scale.mdhttps://longform.asmartbear.com/success-guaranteed/Sun, 17 Sep 2023 00:00:00 +00002025-03-03T22:26:13ZJason Cohenhttps://longform.asmartbear.com/success-guaranteed/What is it like to reach the pinnacle of success? Is that where you attain happiness and fulfillment? Or are those found right here, right now.https://public.asmartbear.com/books/anthology/dist/success-guaranteed/success-guaranteed-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/success-guaranteed/success-guaranteed-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/success-guaranteed/success-guaranteed.mdhttps://longform.asmartbear.com/fail/Sun, 10 Sep 2023 00:00:00 +00002025-06-15T14:57:20ZJason Cohenhttps://longform.asmartbear.com/fail/Language shapes our perception of setbacks. Use words other than "failure" to describe situations and to suggest the next step.https://public.asmartbear.com/books/anthology/dist/fail/fail-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/fail/fail-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/fail/fail.mdhttps://longform.asmartbear.com/slc/Sun, 03 Sep 2023 00:00:00 +00002025-05-07T17:42:15ZJason Cohenhttps://longform.asmartbear.com/slc/"MVP" implies a selfish process, abusing customers so you can "learn". Instead, make the first version SLC: Simple, Lovable, and Complete".https://public.asmartbear.com/books/anthology/dist/slc/slc-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/slc/slc-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/slc/slc.mdhttps://longform.asmartbear.com/worse-but-unique/Sun, 27 Aug 2023 00:00:00 +00002025-03-03T21:33:59ZJason Cohenhttps://longform.asmartbear.com/worse-but-unique/An objectively "worse" strategy can win, if it leverages something unique or unexpected. Startups can use this concept to beat incumbents.https://public.asmartbear.com/books/anthology/dist/worse-but-unique/worse-but-unique-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/worse-but-unique/worse-but-unique-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/worse-but-unique/worse-but-unique.mdhttps://longform.asmartbear.com/impostor-syndrome/Sun, 20 Aug 2023 00:00:00 +00002025-11-07T21:10:52ZJason Cohenhttps://longform.asmartbear.com/impostor-syndrome/Most high-performing people experience Impostor Syndrome. I did too. When you understand the cause, you can defeat it.https://public.asmartbear.com/books/anthology/dist/impostor-syndrome/impostor-syndrome-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/impostor-syndrome/impostor-syndrome-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/impostor-syndrome/impostor-syndrome.mdhttps://longform.asmartbear.com/great-strategy/Sun, 13 Aug 2023 00:00:00 +00002026-01-13T17:20:37ZJason Cohenhttps://longform.asmartbear.com/great-strategy/Most so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy.https://public.asmartbear.com/books/anthology/dist/great-strategy/great-strategy-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/great-strategy/great-strategy-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/great-strategy/great-strategy.mdhttps://longform.asmartbear.com/identity-selling-sadness/Sun, 06 Aug 2023 00:00:00 +00002025-03-03T22:21:57ZJason Cohenhttps://longform.asmartbear.com/identity-selling-sadness/Many founders experience a profound and prolonged sadness after selling their company. But "not selling" might be worse. Maybe my story will help you.https://public.asmartbear.com/books/anthology/dist/identity-selling-sadness/identity-selling-sadness-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/identity-selling-sadness/identity-selling-sadness-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/identity-selling-sadness/identity-selling-sadness.mdhttps://longform.asmartbear.com/in-command/Sun, 30 Jul 2023 00:00:00 +00002025-03-30T16:12:47ZJason Cohenhttps://longform.asmartbear.com/in-command/Being "in control" is impossible, perhaps not even desirable. Being "in command" is ideal: honest, introspective, agile, aware, and proactive.https://public.asmartbear.com/books/anthology/dist/in-command/in-command-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/in-command/in-command-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/in-command/in-command.mdhttps://longform.asmartbear.com/bad-advice/Mon, 24 Jul 2023 00:00:00 +00002026-05-06T22:51:13ZJason Cohenhttps://longform.asmartbear.com/bad-advice/Beware of advice that tries to change who you are. True wisdom guides you to a better version of yourself.https://public.asmartbear.com/books/anthology/dist/bad-advice/bad-advice-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/bad-advice/bad-advice-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/bad-advice/bad-advice.mdhttps://longform.asmartbear.com/product-metrics/Sun, 16 Jul 2023 00:00:00 +00002025-03-19T13:36:35ZJason Cohenhttps://longform.asmartbear.com/product-metrics/A novel system for selecting and presenting product KPIs, satisfying not only the product team, but also stakeholders, executives, and customers.https://public.asmartbear.com/books/anthology/dist/product-metrics/product-metrics-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/product-metrics/product-metrics-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/product-metrics/product-metrics.mdhttps://longform.asmartbear.com/survivor-bias/Sun, 09 Jul 2023 00:00:00 +00002025-03-03T22:35:48ZJason Cohenhttps://longform.asmartbear.com/survivor-bias/Advice from "successful entrepreneurs" might be unreliable due to Survivor Bias. What's real, and what's random?https://public.asmartbear.com/books/anthology/dist/survivor-bias/survivor-bias-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/survivor-bias/survivor-bias-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/survivor-bias/survivor-bias.mdhttps://longform.asmartbear.com/probability-words/Sun, 02 Jul 2023 00:00:00 +00002025-06-15T14:40:39ZJason Cohenhttps://longform.asmartbear.com/probability-words/Don't use phrases like "unlikely" or "almost certainly." Here's real-world data showing why not, and what to do instead.https://public.asmartbear.com/books/anthology/dist/probability-words/probability-words-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/probability-words/probability-words-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/probability-words/probability-words.mdhttps://longform.asmartbear.com/discount-gambit/Sun, 25 Jun 2023 00:00:00 +00002025-03-27T17:08:04ZJason Cohenhttps://longform.asmartbear.com/discount-gambit/Discounting is the typical sales technique, but refusing to discount can lead to a much better business, even in the Enterprise.https://public.asmartbear.com/books/anthology/dist/discount-gambit/discount-gambit-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/discount-gambit/discount-gambit-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/discount-gambit/discount-gambit.mdhttps://longform.asmartbear.com/leverage/Sun, 18 Jun 2023 00:00:00 +00002026-02-08T02:40:02ZJason Cohenhttps://longform.asmartbear.com/leverage/Leveraging strengths -- not "fixing weaknesses" -- is how to win. Better when differentiated. Best when durable. Here's how to create leverage.https://public.asmartbear.com/books/anthology/dist/leverage/leverage-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/leverage/leverage-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/leverage/leverage.mdhttps://longform.asmartbear.com/maximizing/Sun, 11 Jun 2023 00:00:00 +00002025-03-03T21:25:45ZJason Cohenhttps://longform.asmartbear.com/maximizing/Fast, or Best? Choose your decision-making goal wisely, especially if you're a natural perfectionist.https://public.asmartbear.com/books/anthology/dist/maximizing/maximizing-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/maximizing/maximizing-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/maximizing/maximizing.mdhttps://longform.asmartbear.com/needs-stack/Sun, 04 Jun 2023 00:00:00 +00002026-01-13T17:23:58ZJason Cohenhttps://longform.asmartbear.com/needs-stack/This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.https://public.asmartbear.com/books/anthology/dist/needs-stack/needs-stack-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/needs-stack/needs-stack-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/needs-stack/needs-stack.mdhttps://longform.asmartbear.com/emptiness/Sun, 28 May 2023 00:00:00 +00002025-04-30T07:54:03ZJason Cohenhttps://longform.asmartbear.com/emptiness/Everything about a startup changes over time. The few things that don't, are its essence. The voyage is meaningless, unless you decide what those things are.https://public.asmartbear.com/books/anthology/dist/emptiness/emptiness-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/emptiness/emptiness-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/emptiness/emptiness.mdhttps://longform.asmartbear.com/willingness-to-pay/Sun, 21 May 2023 00:00:00 +00002025-11-22T16:02:32ZJason Cohenhttps://longform.asmartbear.com/willingness-to-pay/This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.https://public.asmartbear.com/books/anthology/dist/willingness-to-pay/willingness-to-pay-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/willingness-to-pay/willingness-to-pay-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/willingness-to-pay/willingness-to-pay.mdhttps://longform.asmartbear.com/two-big-things/Sun, 14 May 2023 00:00:00 +00002025-09-24T14:06:21ZJason Cohenhttps://longform.asmartbear.com/two-big-things/No you can't "have it all." You can have two things, but not three.https://public.asmartbear.com/books/anthology/dist/two-big-things/two-big-things-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/two-big-things/two-big-things-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/two-big-things/two-big-things.mdhttps://longform.asmartbear.com/more-money/Sun, 14 May 2023 00:00:00 +00002025-12-25T00:24:37ZJason Cohenhttps://longform.asmartbear.com/more-money/A business always takes more money than you expect, even when you take this fact into account. Here's why.https://public.asmartbear.com/books/anthology/dist/more-money/more-money-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/more-money/more-money-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/more-money/more-money.mdhttps://longform.asmartbear.com/startup-life/Sun, 07 May 2023 08:00:00 +00002023-12-13T19:49:49ZJason Cohenhttps://longform.asmartbear.com/startup-life/A startup is a crucible -- a fiery place that tests your limits, not by probing them but by violently exceeding them, all of the time. It's worth it.psychologyhttps://longform.asmartbear.com/more-value-not-save-money/Sun, 30 Apr 2023 00:00:00 +00002026-02-16T02:48:27ZJason Cohenhttps://longform.asmartbear.com/more-value-not-save-money/You can charge much more than you think, if you reposition your value-proposition. Here's how.https://public.asmartbear.com/books/anthology/dist/more-value-not-save-money/more-value-not-save-money-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/more-value-not-save-money/more-value-not-save-money-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/more-value-not-save-money/more-value-not-save-money.mdhttps://longform.asmartbear.com/startups-emotionally-draining/Sun, 23 Apr 2023 00:00:00 +00002025-07-01T20:20:00ZJason Cohenhttps://longform.asmartbear.com/startups-emotionally-draining/Are you crying in the shower because you can't handle it anymore? Beyond Impostor Syndrome: Complete melt-down? Well, at least you're in good company.https://public.asmartbear.com/books/anthology/dist/startups-emotionally-draining/startups-emotionally-draining-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/startups-emotionally-draining/startups-emotionally-draining-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/startups-emotionally-draining/startups-emotionally-draining.mdhttps://longform.asmartbear.com/problem/Sun, 16 Apr 2023 00:00:00 +00002026-01-13T17:21:27ZJason Cohenhttps://longform.asmartbear.com/problem/Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.https://public.asmartbear.com/books/anthology/dist/problem/problem-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/problem/problem-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/problem/problem.mdhttps://longform.asmartbear.com/decisions-fast-slow/Sun, 09 Apr 2023 00:00:00 +00002025-03-03T20:53:34ZJason Cohenhttps://longform.asmartbear.com/decisions-fast-slow/Decisions should usually be made quickly, to accelerate action and learning. But sometimes it really is smarter to take your time. Here's how to decide.https://public.asmartbear.com/books/anthology/dist/decisions-fast-slow/decisions-fast-slow-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/decisions-fast-slow/decisions-fast-slow-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/decisions-fast-slow/decisions-fast-slow.mdhttps://longform.asmartbear.com/pricing-determines-your-business-model/Sun, 02 Apr 2023 00:00:00 +00002025-11-11T16:50:42ZJason Cohenhttps://longform.asmartbear.com/pricing-determines-your-business-model/Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.https://public.asmartbear.com/books/anthology/dist/pricing-determines-your-business-model/pricing-determines-your-business-model-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/pricing-determines-your-business-model/pricing-determines-your-business-model-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/pricing-determines-your-business-model/pricing-determines-your-business-model.mdhttps://longform.asmartbear.com/predict-the-future/Sun, 19 Mar 2023 00:00:00 +00002026-01-13T17:20:58ZJason Cohenhttps://longform.asmartbear.com/predict-the-future/We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.https://public.asmartbear.com/books/anthology/dist/predict-the-future/predict-the-future-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/predict-the-future/predict-the-future-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/predict-the-future/predict-the-future.mdhttps://longform.asmartbear.com/fulfillment/Sun, 25 Dec 2022 00:00:00 +00002026-01-18T00:07:35ZJason Cohenhttps://longform.asmartbear.com/fulfillment/What creates a fulfilling existence? Exploration leads to a framework I've used for years for myself and the people around me. I hope it helps you too.https://public.asmartbear.com/books/anthology/dist/fulfillment/fulfillment-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/fulfillment/fulfillment-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/fulfillment/fulfillment.mdhttps://longform.asmartbear.com/customer-development/Sat, 17 Sep 2022 00:00:00 +00002026-03-06T06:40:50ZJason Cohenhttps://longform.asmartbear.com/customer-development/A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.https://public.asmartbear.com/books/anthology/dist/customer-development/customer-development-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/customer-development/customer-development-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/customer-development/customer-development.mdhttps://longform.asmartbear.com/jit-backlogs/Tue, 23 Aug 2022 00:00:00 +00002026-02-15T17:46:44ZJason Cohenhttps://longform.asmartbear.com/jit-backlogs/The vaunted "single-threaded, ordered list" confuses "prioritization" with "work-planning," and forces comparisons of the un-comparable. Here's the solution.https://public.asmartbear.com/books/anthology/dist/jit-backlogs/jit-backlogs-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/jit-backlogs/jit-backlogs-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/jit-backlogs/jit-backlogs.mdhttps://longform.asmartbear.com/rocks-pebbles-sand/Sun, 17 Jul 2022 00:00:00 +00002025-12-06T21:32:24ZJason Cohenhttps://longform.asmartbear.com/rocks-pebbles-sand/This complete work-prioritization framework builds on the simplistic "Rocks, Pebbles, Sand" analogy, adding the details you need in the real world.https://public.asmartbear.com/books/anthology/dist/rocks-pebbles-sand/rocks-pebbles-sand-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/rocks-pebbles-sand/rocks-pebbles-sand-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/rocks-pebbles-sand/rocks-pebbles-sand.mdhttps://longform.asmartbear.com/maximized-decision/Sat, 02 Jul 2022 00:00:00 +00002025-03-03T20:54:58ZJason Cohenhttps://longform.asmartbear.com/maximized-decision/Binstack is a technique for selecting the "single most impactful" solution when there are multiple, incomparable dimensions to evaluate.https://public.asmartbear.com/books/anthology/dist/maximized-decision/maximized-decision-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/maximized-decision/maximized-decision-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/maximized-decision/maximized-decision.mdhttps://longform.asmartbear.com/roi-rubric/Mon, 20 Jun 2022 00:00:00 +00002025-06-15T14:44:51ZJason Cohenhttps://longform.asmartbear.com/roi-rubric/Traditional rubrics fail to reveal the best answers, or how to explain those answers to others. After explaining why, the following system solves both failures.https://public.asmartbear.com/books/anthology/dist/roi-rubric/roi-rubric-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/roi-rubric/roi-rubric-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/roi-rubric/roi-rubric.mdhttps://longform.asmartbear.com/talk-vs-walk/Wed, 08 Jun 2022 00:00:00 +00002025-03-18T21:33:08ZJason Cohenhttps://longform.asmartbear.com/talk-vs-walk/We invented this strategic exercise at WP Engine -- engaging both Marketing and Product, generating actions for both sides that make products more desirable and competitive.https://public.asmartbear.com/books/anthology/dist/talk-vs-walk/talk-vs-walk-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/talk-vs-walk/talk-vs-walk-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/talk-vs-walk/talk-vs-walk.mdhttps://longform.asmartbear.com/productive-meeting-activities/Tue, 24 May 2022 00:00:00 +00002025-12-06T21:28:11ZJason Cohenhttps://longform.asmartbear.com/productive-meeting-activities/Meetings are most productive when we create something that none of us could have created alone. Here are several ways to use meeting time wisely.https://public.asmartbear.com/books/anthology/dist/productive-meeting-activities/productive-meeting-activities-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/productive-meeting-activities/productive-meeting-activities-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/productive-meeting-activities/productive-meeting-activities.mdhttps://longform.asmartbear.com/moats/Sat, 07 May 2022 00:00:00 +00002025-03-03T21:38:12ZJason Cohenhttps://longform.asmartbear.com/moats/Industries commoditize over time, delivering similar products at similar prices resulting in low profit. Moats are the antidote; your strategy must create some.https://public.asmartbear.com/books/anthology/dist/moats/moats-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/moats/moats-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/moats/moats.mdhttps://longform.asmartbear.com/great-product-manager/Sat, 23 Apr 2022 00:00:00 +00002026-01-13T17:25:34ZJason Cohenhttps://longform.asmartbear.com/great-product-manager/According to the internet, being a Product Manager is impossible. Can you ever measure up? No. But don't worry, there's a better answer.https://public.asmartbear.com/books/anthology/dist/great-product-manager/great-product-manager-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/great-product-manager/great-product-manager-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/great-product-manager/great-product-manager.mdhttps://longform.asmartbear.com/failure-to-face-the-truth/Sat, 09 Apr 2022 00:00:00 +00002025-03-03T13:17:31ZJason Cohenhttps://longform.asmartbear.com/failure-to-face-the-truth/This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.https://public.asmartbear.com/books/anthology/dist/failure-to-face-the-truth/failure-to-face-the-truth-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/failure-to-face-the-truth/failure-to-face-the-truth-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/failure-to-face-the-truth/failure-to-face-the-truth.mdhttps://longform.asmartbear.com/extreme-questions/Sat, 26 Mar 2022 00:00:00 +00002025-12-06T21:04:36ZJason Cohenhttps://longform.asmartbear.com/extreme-questions/We know, "no idea is a bad idea," but brainstorming is often unsuccessful. These prompts actually work. They could even lead to a unique business model.https://public.asmartbear.com/books/anthology/dist/extreme-questions/extreme-questions-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/extreme-questions/extreme-questions-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/extreme-questions/extreme-questions.mdhttps://longform.asmartbear.com/exponential-growth/Sat, 05 Mar 2022 00:00:00 +00002026-01-13T17:22:52ZJason Cohenhttps://longform.asmartbear.com/exponential-growth/Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.https://public.asmartbear.com/books/anthology/dist/exponential-growth/exponential-growth-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/exponential-growth/exponential-growth-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/exponential-growth/exponential-growth.mdhttps://longform.asmartbear.com/whos-lying/Sat, 26 Feb 2022 00:00:00 +00002025-03-03T21:11:45ZJason Cohenhttps://longform.asmartbear.com/whos-lying/A lesson all pilots know: How you must use multiple dials, employing different sources of energy, to report identical data, because some of it is always lying.https://public.asmartbear.com/books/anthology/dist/whos-lying/whos-lying-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/whos-lying/whos-lying-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/whos-lying/whos-lying.mdhttps://longform.asmartbear.com/distributed-logical-time/Sat, 23 Feb 2019 00:00:00 +00002025-03-03T21:02:33ZJason Cohenhttps://longform.asmartbear.com/distributed-logical-time/A simple, decentralized, scalable, constant-memory mechanism for independent replicas to record events in time, preserving the "happened-before" relation in almost all cases.https://public.asmartbear.com/books/anthology/dist/distributed-logical-time/distributed-logical-time-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/distributed-logical-time/distributed-logical-time-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/distributed-logical-time/distributed-logical-time.mdhttps://longform.asmartbear.com/another-10x/Tue, 18 Oct 2016 00:00:00 +00002025-05-12T15:19:48ZJason Cohenhttps://longform.asmartbear.com/another-10x/What if your tech company has peaked? Is relentless growth the only path, or is it time to redefine your true impact on the world?https://public.asmartbear.com/books/anthology/dist/another-10x/another-10x-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/another-10x/another-10x-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/another-10x/another-10x.mdhttps://longform.asmartbear.com/acquisition-failure/Tue, 29 Sep 2015 00:00:00 +00002025-05-12T15:20:05ZJason Cohenhttps://longform.asmartbear.com/acquisition-failure/Independent or acquired, companies always evolve, and not always for the better. Smart exits can create opportunities for everyone involved.https://public.asmartbear.com/books/anthology/dist/acquisition-failure/acquisition-failure-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/acquisition-failure/acquisition-failure-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/acquisition-failure/acquisition-failure.mdhttps://longform.asmartbear.com/ho-rudolph/Tue, 24 Dec 2013 00:00:00 +00002025-07-01T20:11:27ZJason Cohenhttps://longform.asmartbear.com/ho-rudolph/Rudolph claps back.https://public.asmartbear.com/books/anthology/dist/ho-rudolph/ho-rudolph-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/ho-rudolph/ho-rudolph-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/ho-rudolph/ho-rudolph.mdhttps://longform.asmartbear.com/ltv/Mon, 07 Oct 2013 00:00:00 +00002025-07-16T15:05:19ZJason Cohenhttps://longform.asmartbear.com/ltv/The LTV metric overcomplicates and misleads. Learn why you should use other SaaS metrics instead.https://public.asmartbear.com/books/anthology/dist/ltv/ltv-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/ltv/ltv-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/ltv/ltv.mdhttps://longform.asmartbear.com/coc/Tue, 06 Aug 2013 00:00:00 +00002025-12-06T22:07:00ZJason Cohenhttps://longform.asmartbear.com/coc/Introducing COC: The true cost of cancellations in a scaling SaaS business.https://public.asmartbear.com/books/anthology/dist/coc/coc-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/coc/coc-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/coc/coc.mdhttps://longform.asmartbear.com/price-vs-quantity/Tue, 01 May 2012 00:00:00 +00002025-03-07T21:09:05ZJason Cohenhttps://longform.asmartbear.com/price-vs-quantity/Which is better: Two companies have the same revenue, one from a few large customers and the other from many little customershttps://public.asmartbear.com/books/anthology/dist/price-vs-quantity/price-vs-quantity-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/price-vs-quantity/price-vs-quantity-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/price-vs-quantity/price-vs-quantity.mdhttps://longform.asmartbear.com/startup-hiring-advice/Mon, 12 Dec 2011 00:00:00 +00002025-07-08T21:39:05ZJason Cohenhttps://longform.asmartbear.com/startup-hiring-advice/If you want another pair of hands to screw things up, how do you acquire resumes, pair them down, and identify someone who is going to work well in your company?https://public.asmartbear.com/books/anthology/dist/startup-hiring-advice/startup-hiring-advice-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/startup-hiring-advice/startup-hiring-advice-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/startup-hiring-advice/startup-hiring-advice.mdhttps://longform.asmartbear.com/lean-startup-ballad/Mon, 26 Sep 2011 00:00:00 +00002025-03-03T22:07:54ZJason Cohenhttps://longform.asmartbear.com/lean-startup-ballad/An ode to validated learning.https://public.asmartbear.com/books/anthology/dist/lean-startup-ballad/lean-startup-ballad-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/lean-startup-ballad/lean-startup-ballad-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/lean-startup-ballad/lean-startup-ballad.mdhttps://longform.asmartbear.com/startup-marketing-ideas/Mon, 11 Oct 2010 00:00:00 +00002026-01-13T17:25:51ZJason Cohenhttps://longform.asmartbear.com/startup-marketing-ideas/A/B tests and accumulating Twitter followers is not a marketing strategy, just as "we'll use salt and cheese" isn't a recipe.https://public.asmartbear.com/books/anthology/dist/startup-marketing-ideas/startup-marketing-ideas-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/startup-marketing-ideas/startup-marketing-ideas-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/startup-marketing-ideas/startup-marketing-ideas.mdhttps://longform.asmartbear.com/unfair-advantages/Mon, 19 Jul 2010 00:00:00 +00002025-07-08T21:41:24ZJason Cohenhttps://longform.asmartbear.com/unfair-advantages/It's not a question of if someone copies your business idea, it's when.https://public.asmartbear.com/books/anthology/dist/unfair-advantages/unfair-advantages-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/unfair-advantages/unfair-advantages-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/unfair-advantages/unfair-advantages.mdhttps://longform.asmartbear.com/competing-big-companies/Mon, 31 May 2010 00:00:00 +00002025-07-08T04:03:59ZJason Cohenhttps://longform.asmartbear.com/competing-big-companies/You worry about competition from the big, brand-name, deep-pocketed company. But there are better things to worry about and ways to avoid running into gorillas in the first place.https://public.asmartbear.com/books/anthology/dist/competing-big-companies/competing-big-companies-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/competing-big-companies/competing-big-companies-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/competing-big-companies/competing-big-companies.mdhttps://longform.asmartbear.com/expert-distraction/Mon, 22 Feb 2010 00:00:00 +00002025-03-03T22:26:48ZJason Cohenhttps://longform.asmartbear.com/expert-distraction/Tired of being told you need "10,000 hours" before you can call yourself an "expert," and maybe become a "success?" Maybe you don't.https://public.asmartbear.com/books/anthology/dist/expert-distraction/expert-distraction-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/expert-distraction/expert-distraction-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/expert-distraction/expert-distraction.mdhttps://longform.asmartbear.com/put-down-the-compiler/Mon, 21 Sep 2009 00:00:00 +00002025-12-06T20:58:00ZJason Cohenhttps://longform.asmartbear.com/put-down-the-compiler/Technical founders, step away from the code. Gather insights from non-buyers, rather than just adding more features.https://public.asmartbear.com/books/anthology/dist/put-down-the-compiler/put-down-the-compiler-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/put-down-the-compiler/put-down-the-compiler-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/put-down-the-compiler/put-down-the-compiler.mdhttps://longform.asmartbear.com/letters-to-joel-spolsky/Tue, 16 Jun 2009 00:00:00 +00002025-03-03T21:35:25ZJason Cohenhttps://longform.asmartbear.com/letters-to-joel-spolsky/I regret to inform you…https://public.asmartbear.com/books/anthology/dist/letters-to-joel-spolsky/letters-to-joel-spolsky-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/letters-to-joel-spolsky/letters-to-joel-spolsky-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/letters-to-joel-spolsky/letters-to-joel-spolsky.mdhttps://longform.asmartbear.com/your-idea-sucks-do-it-anyway/Mon, 22 Dec 2008 00:00:00 +00002026-01-13T17:20:46ZJason Cohenhttps://longform.asmartbear.com/your-idea-sucks-do-it-anyway/Your idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.https://public.asmartbear.com/books/anthology/dist/your-idea-sucks-do-it-anyway/your-idea-sucks-do-it-anyway-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/your-idea-sucks-do-it-anyway/your-idea-sucks-do-it-anyway-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/your-idea-sucks-do-it-anyway/your-idea-sucks-do-it-anyway.mdhttps://longform.asmartbear.com/breaking-the-rules/Wed, 17 Dec 2008 00:00:00 +00002025-07-01T20:13:30ZJason Cohenhttps://longform.asmartbear.com/breaking-the-rules/When you know the rules, then you can break the rules.https://public.asmartbear.com/books/anthology/dist/breaking-the-rules/breaking-the-rules-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/breaking-the-rules/breaking-the-rules-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/breaking-the-rules/breaking-the-rules.mdhttps://longform.asmartbear.com/limiting-options/Mon, 21 Apr 2008 00:00:00 +00002025-03-04T15:55:19ZJason Cohenhttps://longform.asmartbear.com/limiting-options/The winning strategy in Othello is to minimize your opponent's options, rather than maximizing your own. The same principle applies to competitive strategy.https://public.asmartbear.com/books/anthology/dist/limiting-options/limiting-options-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/limiting-options/limiting-options-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/limiting-options/limiting-options.mdhttps://longform.asmartbear.com/opposite-test/Sun, 06 Apr 2008 00:00:00 +00002025-08-14T22:07:51ZJason Cohenhttps://longform.asmartbear.com/opposite-test/Elevate your product marketing: Use the Opposite Test to avoid generic bullet points and craft compelling, unique features.https://public.asmartbear.com/books/anthology/dist/opposite-test/opposite-test-kindle.epubhttps://public.asmartbear.com/books/anthology/dist/opposite-test/opposite-test-2up.pdfhttps://public.asmartbear.com/books/anthology/dist/opposite-test/opposite-test.md