Articles: Errata

Because time is zero-sum, prioritization is mandatory. This is an index of purpose-built prioritization frameworks, and an overarching one to optimize your life.

How to discern which models of companies, strategy, markets, and organizations are wise, and which just look good on a PowerPoint slide.

This isn’t the humble-brag you think it is; The most common origin story is also common to startups that fail. But it’s a start.

Low pricing is a race to the bottom for most companies. Yet it made Amazon, Costco, and Vanguard into giants. Here’s the difference.

Why your SaaS company will stop growing sooner than you think; how the “Max MRR” metric predicts revenue plateaus based on churn and new revenue

When you’re brand new, how do you select your first marketing channel?

Building a strategy that meets you where you are, aligning all your decisions, building a moat even if you’re a startup.

Did I steal the Drizly logo, or the other way around, or is it the greatest coincidence in logo-making history?

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The traditional “SWOT” analysis doesn’t create insights that lead to great strategies. By analyzing its weaknesses, we reveal what an alternative process must do instead.

I built a few companies, two of which are now unicorns, both bootstrapped and VC-funded, bought and sold a few, invested in dozens, and wrote about everything I know.